Agatha Lagden
PTENESIT

Trade tourism | DMC | Luxury hospitality

Agatha Lagden

Contracts, suppliers and premium portfolio for inbound tourism

I've been working in tourism for 5 years, from the contract to the guest's journey. My focus today is on premium hotel partnerships and commercial growth across Latin America.

Contact Agatha View LinkedIn
  • Native PT
  • EN C1
  • ES C1
  • Rio based
  • LATAM trade
Executive profile

A commercial bridge between suppliers, operations and guest experience.

5 years in the trade, moving through contracting, operations, finance and guest service. Always inside DMCs, premium hospitality and tourism e-commerce.

Trilingual (PT/EN/ES C1). Curator of the Signature by Mais Brasil label and an active negotiator with the Windsor hotel group.

DMC, B2B and B2C all part of the toolkit. Based in Rio, with reach across Latin America.

5+years in tourism
3working languages
DMCinbound operations
LATAMcommercial focus
Career path

Experience built around negotiation, delivery and relationship management.

Jan 2026 - May 2026
Hybrid | Brazil

Experience & Supplier Management | Contracting

Mais Brasil Viagens

Supplier contracting, product curation and partnerships for an inbound DMC focused on international markets, especially Latin America.

  • Direct negotiation with hotels, transportation providers and ticketing companies: rates, commissions, complimentary policies, barter agreements and contractual clauses.
  • Curation of the Signature by Mais Brasil luxury label: entry criteria, positioning and management of premium properties.
  • Rate parity monitoring and resolution of competitive disparities.
  • Technical visits and hotel inspections across strategic destinations in Brazil.
  • End-to-end organization of famtours with Latin American operators: accommodation, transfers, F&B, cultural programming and VIP care.
  • Development of commercial campaigns with individually negotiated counterparts.
  • Management of travel-agent bookings and incentive programs.
May 2025 - Oct 2025
On-site | Rio de Janeiro

E-commerce Supervisor

Grupo Via Capi

Leading the DMC e-commerce operation, tying together B2B reservations, rate parity, FX monitoring and team management.

  • Management of DMC client reservations through a proprietary e-commerce portal.
  • Daily analysis of exchange rates and rate parity across brokers and competing operators.
  • Team leadership through demand allocation, continuous feedback and professional development.
Jan 2024 - May 2025
On-site | Rio de Janeiro

Financial Analyst

Grupo Via Capi

Day-to-day finance at a tourism operator: receivables, FX, reconciliation and billing.

  • Accounts receivable management and daily exchange-rate monitoring.
  • Reconciliation of payment processors and bookings from partner OTAs.
  • Analysis, posting and billing of invoices and payment orders.
Aug 2023 - Jan 2024
On-site | Rio de Janeiro

Customer Experience Supervisor

Grupo Via Capi | Viajando Aí

Leading B2C CX operations, with focus on lead prospecting, customer journey and service KPIs.

  • Structured customer-service routines, lead follow-up and experience management.
Jul 2021 - May 2023
Hybrid | Brazil

Customer Service Supervisor

Hurb

Leading a CX team at one of Brazil's largest travel platforms.

  • People management: 1:1s, individual development plans and career guidance.
  • Analysis of individual and team performance based on service metrics and OKRs.
  • Cross-functional projects with Operations, Growth, Legal, Finance and Product stakeholders.
  • Recognitions: Supervision Highlight (Aug/2021) and CX Highlights of the Year (2021).
Aug 2020 - Jul 2021
Remote | Brazil

Trilingual Travel Consultant

Hurb

Supporting Brazilian and international travelers across channels and languages (PT/EN/ES).

  • Customer support in PT/EN/ES via phone, chat, email and WhatsApp.
  • Ticket management through Zendesk, booking approval via Juniper and team support.
Expertise

Competencies that connect commercial strategy and operations.

Supplier negotiationHotel contractingLuxury hospitalityPremium portfolio curationRate parity and pricingTrade relationship managementDMC operationsFamtours and trade eventsB2B and OTA reservationsFX and financial reconciliationKPIs, OKRs and performanceTeam leadership and development
Credentials

Education, languages and certifications.

Education

Bachelor's Degree in NutritionUNIRIO | 2016 - 2021
Technical Degree in BiotechnologyIFRJ | 2012 - 2016
Diversity and Inclusion in Human RightsUSP | Online Extension | 2022

Certifications

Fundamentals of Digital Marketing | Google
Introduction to Product Management
Oracle ONE Training
Larri Passos Track: Baby Step & Teenager Step
Business Management for Events | Aprenda Mais (MEC)In progress

Languages

PortugueseNative
EnglishC1
SpanishC1
ItalianIn progress

Recognition

CX Supervision Highlight | Hurb | Aug/2021
CX Highlights of the Year | Hurb | 2021
Contact

Let's talk trade, contracting and premium tourism.

Open to new opportunities, commercial projects and partnerships in tourism.

Email [email protected] WhatsApp +55 21 99023-9285 LinkedIn linkedin.com/in/agathalagden
Base Rio de Janeiro, Brasil
Contact Agatha